111. Deputy Peadar Tóibín asked the Taoiseach the amount spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements. [29203/19]

Summary

111. Deputy Peadar Tóibín asked the Taoiseach the amount spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements. [29203/19]

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• Departmental Advertising Expenditure

  xml · EN · 9 July 2019

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