1137. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science to provide, in euro terms, the total media expenditure per channel for the “Build Back Home” campaign in 2024 and 2025 respectively, including digital audio, social media, outdoor, digital display and video; to reconcile the percentage breakdown provided in his previous reply for 2025, where the channel split exceeds 100%; and if he will make a statement on the matter. [14706/26]

Summary

1137. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science to provide, in euro terms, the total media expenditure per channel for the “Build Back Home” campaign in 2024 and 2025 respectively, including digital audio, social media, outdoor, digital display and video; to reconcile the percentage breakdown provided in his previous reply for 2025, where the channel split exceeds 100%; and if he will make a statement on the matter. [14706/26]

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