2158. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science the total amount expended to date on the advertising campaign described in the media as costing nearly €450,000 to entice Irish construction workers abroad to return home, including a breakdown of expenditure by market (United States, Canada, Australia, New Zealand, and the United Kingdom); the number of workers who have returned to Ireland as a direct result of this campaign, and the number of workers who registered interest or engagement through the campaign’s online portal or contact point; a breakdown of those returning by country of origin and by trade or occupation within the construction sector, such as bricklayer, site engineer, carpenter, or electrician; the evidence available of any net economic benefit to the Exchequer arising from this campaign in terms of increased tax revenue, PRSI contributions, or measurable additions to housing-related construction employment; whether an evaluation or review of the cost-effectiveness of this campaign has been conducted; and if so, if he will provide a summary of findings and state whether the campaign will continue or be redesigned. [60120/25]

Summary

2158. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science the total amount expended to date on the advertising campaign described in the media as costing nearly €450,000 to entice Irish construction workers abroad to return home, including a breakdown of expenditure by market (United States, Canada, Australia, New Zealand, and the United Kingdom); the number of workers who have returned to Ireland as a direct result of this campaign, and the number of workers who registered interest or engagement through the campaign’s online portal or contact point; a breakdown of those returning by country of origin and by trade or occupation within the construction sector, such as bricklayer, site engineer, carpenter, or electrician; the evidence available of any net economic benefit to the Exchequer arising from this campaign in terms of increased tax revenue, PRSI contributions, or measurable additions to housing-related construction employment; whether an evaluation or review of the cost-effectiveness of this campaign has been conducted; and if so, if he will provide a summary of findings and state whether the campaign will continue or be redesigned. [60120/25]

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• Departmental Advertising

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