2160. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science if an assessment was undertaken of the opportunity cost of spending nearly €450,000 on advertising to attract emigrant workers, rather than on upskilling or retention initiatives for those already working in Ireland; if a cost-benefit or return-on-investment analysis was completed before the campaign’s launch, and if so, whether he will publish the summary findings; the total number of workers targeted by the campaign, the number who returned to work in Ireland, and the cost per successful returnee; and whether any measurable increase has occurred in the domestic construction workforce that can be attributed directly to this campaign. [60122/25]

Summary

2160. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science if an assessment was undertaken of the opportunity cost of spending nearly €450,000 on advertising to attract emigrant workers, rather than on upskilling or retention initiatives for those already working in Ireland; if a cost-benefit or return-on-investment analysis was completed before the campaign’s launch, and if so, whether he will publish the summary findings; the total number of workers targeted by the campaign, the number who returned to work in Ireland, and the cost per successful returnee; and whether any measurable increase has occurred in the domestic construction workforce that can be attributed directly to this campaign. [60122/25]

This text is taken from the official record. PoliticalRepo does not editorialize.

Timeline

No timeline events have been ingested for this record yet.

Votes

No vote records are attached yet.

Versions

No version snapshots stored. Document URLs remain at the source.

Documents

1 official file

• Departmental Advertising

  xml · EN · 4 November 2025

  ViewDownloadOpen at official source

Sponsors

No sponsors or actors listed by the source.

Related records

No cross-record relationships stored yet.