745 Deputy Billy Kelleher asked the Minister for Health if his attention has been drawn to the fact that the review by the Broadcasting Authority of Ireland of the Children’s Commercial Communications Code, aiming to help the fight against obesity by restricting TV advertising to children of foods high in sugar, fat and salt, has been discredited by a fundamental conflict of interest as the principal of a company (details supplied), the British consultancy firm retained by the BAI, was one of the persons involved in designing for the UK FSA the nutrient profiling model which wrongly classifies cheese as less healthy on the same basis as confectionary and sugary drink; if he will therefore liaise with his colleague, the Minister for Communications, Energy and Natural Resources, Deputy Pat Rabbitte, in seeking a new, truly independent review which will reconsider the treatment of cheese under the code, to appropriately reflect its important nutritional value to the diet of children; and if he will make a statement on the matter. [34461/12]

Summary

745 Deputy Billy Kelleher asked the Minister for Health if his attention has been drawn to the fact that the review by the Broadcasting Authority of Ireland of the Children’s Commercial Communications Code, aiming to help the fight against obesity by restricting TV advertising to children of foods high in sugar, fat and salt, has been discredited by a fundamental conflict of interest as the principal of a company (details supplied), the British consultancy firm retained by the BAI, was one of the persons involved in designing for the UK FSA the nutrient profiling model which wrongly classifies cheese as less healthy on the same basis as confectionary and sugary drink; if he will therefore liaise with his colleague, the Minister for Communications, Energy and Natural Resources, Deputy Pat Rabbitte, in seeking a new, truly independent review which will reconsider the treatment of cheese under the code, to appropriately reflect its important nutritional value to the diet of children; and if he will make a statement on the matter. [34461/12]

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• Advertising Standards

  xml · EN · 17 July 2012

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