86. Deputy Brendan Howlin asked the Taoiseach the amount spent on all social media advertising placed by his Department or the strategic communications unit since 1 January 2018; the cost for each advert placed; the platform that was used; the amount committed in each campaign; the audience that was targeted; the way in which that audience was chosen; the characterisation of the audiences used for social media advertising; the person or body that created the audiences; the person or body that approved the content of the adverts; the person or body that approved the audiences; and the parameters and instructions provided to outside contractors on the placement of those adverts. [11024/18]

Summary

86. Deputy Brendan Howlin asked the Taoiseach the amount spent on all social media advertising placed by his Department or the strategic communications unit since 1 January 2018; the cost for each advert placed; the platform that was used; the amount committed in each campaign; the audience that was targeted; the way in which that audience was chosen; the characterisation of the audiences used for social media advertising; the person or body that created the audiences; the person or body that approved the content of the adverts; the person or body that approved the audiences; and the parameters and instructions provided to outside contractors on the placement of those adverts. [11024/18]

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• Departmental Advertising Data

  xml · EN · 21 March 2018

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