Department for Business and Trade: Marketing

Summary

To ask the Secretary of State for Business and Trade, what proportion of her Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv)

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Timeline

1. 15 April 2024

   Written question

   To ask the Secretary of State for Business and Trade, what proportion of her Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv)

   Source: Commons

2. 23 April 2024

   Answer

   The Department buys marketing media, including advertising, through its retained media buying agency.2022/23 is the most recent year for which the data is available.The proportion of this marketing media expenditure by major marketing channel was as follo...

   Source: Written answer

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• · Department for Business and Trade · Answering body

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