Living Wage and Minimum Wage: Publicity

Summary

To ask the Secretary of State for Business and Trade, pursuant to the Answer of 2 July 2025 to Question 62768 on Pay: Publicity, what the aggregate value was of the payments to the six digital influencers; and if he will name those influencers.

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Timeline

1. 3 July 2025

   Written question

   To ask the Secretary of State for Business and Trade, pursuant to the Answer of 2 July 2025 to Question 62768 on Pay: Publicity, what the aggregate value was of the payments to the six digital influencers; and if he will name those influencers.

   Source: Commons

2. 11 July 2025

   Answer

   Influencer marketing is a credible paid communications channel, which is considered for government advertising campaigns and can be an effective way in reaching audiences that the Government and traditional marketing channels find hard to reach.We used th...

   Source: Written answer

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• · Department for Business and Trade · Answering body

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