Cabinet Office: Marketing

Summary

To ask the Minister for the Cabinet Office, pursuant to the Answer of 16 July 2025 to Question 65885 on Cabinet Office: Marketing, which digital and social media channels were used for paid advertising; whether this included digital influencers; and what

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Timeline

1. 29 August 2025

   Written question

   To ask the Minister for the Cabinet Office, pursuant to the Answer of 16 July 2025 to Question 65885 on Cabinet Office: Marketing, which digital and social media channels were used for paid advertising; whether this included digital influencers; and what

   Source: Commons

2. 3 September 2025

   Answer

   Channels and partners used by the New Media Unit (NMU) are determined on a project by project basis. The NMU utilises a wide range of digital and social media channels to reach target audiences. This includes the use of digital influencers.

   Source: Written answer

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• · Cabinet Office · Answering body

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