Government Communication Service: Marketing

Summary

To ask the Minister for the Cabinet Office, if he will publish the Government Communication Service guidance entitled Guidelines for influencer marketing; and whether influencers must declare the source of their government funding.

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Timeline

1. 29 August 2025

   Written question

   To ask the Minister for the Cabinet Office, if he will publish the Government Communication Service guidance entitled Guidelines for influencer marketing; and whether influencers must declare the source of their government funding.

   Source: Commons

2. 4 September 2025

   Answer

   There are no current plans to publish the Guidance for Influencer Marketing. As per Advertising Standards Authority regulation, influencers must make sure ‘advert’ or ‘#Ad’ is clearly visible at the start of any paid for influencer content and it is obvio...

   Source: Written answer

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• · Cabinet Office · Answering body

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