Judgment of the General Court (Fifth Chamber) of July 8, 2026. #Phoenix Pharma SE v European Union Intellectual Property Office. #Union trade mark - Registration of the EU word mark Be the Heartbeat of Healthcare - Absolute ground for refusal - Distinctive character - Article 7 (1) (b) of Regulation (EU) 2017/1001 - Article 94 (1) of the Regulation 2017/1001.#Case T-762/25.

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Official record CELEX 62025TJ0762 from European Union at Court of Justice of the European Union. Dated 8 July 2026. Status: decided.

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• Arrêt du Tribunal (cinquième chambre) du 8 juillet 2026.#Phoenix Pharma SE contre Office de l’Union européenne pour la propriété intellectuelle.#Marque de l’Union européenne – Demande de marque de l’Union européenne verbale Be the Heartbeat of Healthcare – Motif absolu de refus – Caractère distinctif – Article 7, paragraphe 1, sous b), du règlement (UE) 2017/1001 – Article 94, paragraphe 1, du règlement 2017/1001.#Affaire T-762/25.

  judgment · FR · 8 July 2026

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• Urteil des Gerichts (Fünfte Kammer) vom 8. Juli 2026.#Phoenix Pharma SE gegen Amt der Europäischen Union für geistiges Eigentum.#Unionsmarke – Anmeldung der Unionswortmarke Be the Heartbeat of Healthcare – Absolutes Eintragungshindernis – Unterscheidungskraft – Art. 7 Abs. 1 Buchst. b der Verordnung (EU) 2017/1001 – Art. 94 Abs. 1 der Verordnung 2017/1001.#Rechtssache T-762/25.

  judgment · DE · 8 July 2026

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