Question 24807 — advertising

Summary

Mr. Hugues Renson alerts the Minister of Ecological and Inclusive Transition to the nuisances linked to advertising leaflets. Indeed, each year more than 20 billion advertising leaflets, that is to say 900,000 tonnes of paper or 30 kg per year per household, are distributed in the mailboxes of French people by all brands, in addition to the numerous papers thrown on the public highway and placed on the windshields of vehicles. This is often unsolicited advertising, the production and delivery of which uses chemicals and energy and contributes to the waste of water and paper resources. According to the “Zero Waste France” association, a third of graphic paper consumption is devoted to advertising in all its forms: unaddressed leaflets, printed advertising sent by mailing and direct mail, catalogs, announcement newspapers, etc. In addition, the reading rate of these leaflets would only be 13%. Although the “Stop Advertising” system has proven its success since 2004 in order to reduce its environmental footprint, it is today insufficient. The application of fines when advertising articles are distributed in letterboxes where a sign indicates the refusal to receive them, as in Germany, could encourage companies to better respect the requests of the French refusing this request. Just as a greater issuance of “Stop advertising” stickers by the Ministry of Ecology, which has gradually withdrawn from the system since 2008, leaving town halls and individuals responsible for printing and manufacturing them, would make it possible to reduce the number of unsolicited leaflets received. So, he asks if additional measures are being considered. in order to reduce the quantity of advertising leaflets distributed in France, which are harmful to the environment and which degrade public spaces.

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