Question 10779 — hotel and catering

Summary

Ms. Corinne Vignon draws the attention of the Minister of the Economy and Finance to the worrying situation of competitive distortion in the hotel sector imposed by Online tourism agencies (OTA), that is to say online travel agencies which essentially market tourist services provided by third parties. These agencies benefit from the preeminence of the Internet as an acquisition channel in new purchasing behaviors. This situation is the result of a quasi-monopolistic positioning of these players who have made themselves indispensable in the marketing of hotel services. This position is reinforced by aggressive marketing strategies, hijacking the name of target establishments and occupying the best exposed advertising spaces. This phenomenon is all the more important since the display of paid links on search engines is ever more important and ever less distinct from non-paid results. All players in the hotel sector are therefore penalized by these opaque and unfair practices, which destabilize the financial balance of professionals who represent the real added value. Faced with this situation, she asks him to please clarify the Government's intentions in order to respond to these issues. of which French hotel companies are the first victims of a phenomenon which is intended to extend to all commercial activity.

Machine translation from French. The official text remains authoritative.

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