Question 14394 — alcohols and alcoholic beverages

Summary

Mr. Pierrick Courbon draws the attention of the Minister of Health, Families, Autonomy and People with Disabilities to the promotion of alcohol on social networks, particularly by influencers. Indeed, the promotion of alcohol on social networks today remains a major problem on these platforms which remains too little sanctioned, despite a clear legislative and regulatory framework. One year after the report was published of Addictions France on the promotion of alcohol on social networks, the new findings drawn up by this association reveal a situation that remains as worrying as ever. Despite the Evin law and the 2023 law, alcohol marketing continues to be deployed massively on social networks, a sign that current safeguards are no longer sufficient to protect young people from the influence strategies of brands. 17,300 pieces of content promoting alcohol have been recorded since 2021. In total, 479 influencers were observed, among which 42% of them continue to disseminate content in contradiction with the Evin law. Meanwhile, youth exposure remains alarming: 79% of 15-21 year olds see alcohol advertisements every week and almost a quarter of adolescents indicate that this content made them want to drink. As 15-24 year olds pass 2h24 per day on social networks, this influence is far from trivial. Furthermore, public action faces a major obstacle: despite several associations and institutions obtaining trusted reporting status, certain platforms do not play their role. Meta takes two months to respond, X refuses removals and only 27% of reported content is actually removed, well after being seen by million users. Thus, he asks her if the subject of digital marketing of alcohol will be well integrated into the “risk prevention plan linked to alcohol consumption targeted at harmful uses and vulnerable populations” announced by the Minister in December 2025. He also wishes to know if this plan will be published in the first half of 2026 as initially planned.

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