Question 17370 — advertising

Summary

Mr. Bertrand Petit draws the attention of the Minister of Ecological Transition and Territorial Cohesion to the progress of the “Oui Pub” experiment piloted jointly by the General Commission for Sustainable Development (CGDD) and the Environment and Energy Management Agency (ADEME). This system, provided for by the “climate and resilience” law of 2021, is intended to be the opposite of the “Stop Pub” system, by prohibiting a priori the distribution of unaddressed advertising material in mailboxes that do not display a “Yes Pub” sticker. Fourteen local authorities have been participating since 2022 in this experiment, which is supposed to last three years. One of the first consequences identified is nevertheless the shift of sales companies towards "all-digital" advertising while many people, particularly in areas rural areas, do not have access to digital tools, leading to a real breakdown in the principle of equal access for consumers to information. This experiment also has negative consequences on the paper industry, which represents hundreds of jobs, particularly in the Audomarois basin, in the MP's constituency. Also, considering these damages for employment and good information consumers, he asks whether the “Oui Pub” system is, despite everything, likely to be generalized throughout the national territory.

Machine translation from French. The official text remains authoritative.

Timeline

No timeline events have been ingested for this record yet.

Votes

No vote records are attached yet.

Versions

No version snapshots stored. Document URLs remain at the source.

Documents

No documents linked.

Sponsors

No sponsors or actors listed by the source.

Related records

No cross-record relationships stored yet.