Question 17489 — commerce and crafts

Summary

Mr. Jean-Michel Brard draws the attention of the Minister of the Economy, Finance and Industrial, Energy and Digital Sovereignty to the challenges of revitalizing local businesses in villages and town centers in the 9th constituency of Loire-Atlantique, such as Pornic, Saint-Brevin-les-Pins and Saint-Michel-Chef-Chef. In this constituency, local shops (bakeries, grocery stores, cafes, shops local crafts) play an essential role in maintaining the social, economic and cultural life of town centers. However, these businesses are facing increasing difficulties: successive closures, several municipalities, such as Pornic, having seen historic businesses disappear due to competition from large stores, the increase in commercial rents or even the lack of buyers; commercial desertification, in towns like Saint-Michel-Chef-Chef, certain town centers are gradually emptying, which weakens the attractiveness of these areas and reduces the quality of life of residents; lack of visibility and support, local traders, often VSEs or craftsmen, lacking the means to modernize (digitalization, communication) or to benefit from aid measures adapted to their size. Local initiatives, such as farmers' markets in Pornic or merchant associations in Saint-Brevin-les-Pins, show that the mobilization of local actors can revitalize these spaces. However, these efforts require increased support from the State and communities to be sustainable. In this context, he asks what concrete measures the Government is considering to support local businesses, particularly in terms of financial aid, tax or support, how it intends to encourage the relocation of businesses in town centers, for example by facilitating access to premises at low rents or by supporting revitalization projects carried out by municipalities, what actions could be put in place to improve the visibility and attractiveness of local businesses, such as promotional campaigns or digitalization systems adapted to small structures, and if it plans to strengthen partnerships between the State, local authorities and economic players to coordinate efforts to revitalize city centers and towns.

Machine translation from French. The official text remains authoritative.

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