Question 22085 — young people

Summary

Mr. Bruno Fuchs draws the attention of the Minister of National Education and Youth to the risks of the lack of transparency of campaigns to promote the universal national service (SNU). Since the beginning of July 2019, several influencers, paid by the Secretary of State at the Ministry of National Education and Youth, have been promoting this system on social networks. If it is obvious that the State exercises its full right to remunerate intermediary communicators, and that a budget is reserved for communication and promotion, the public nature of this financing is not explained on some of these modes of communication. Except for a video by YouTuber TiboInShape in which Secretary of State Gabriel Attal intervenes, none of the other communication channels used by the influencers Enzo-tais-toi or Sundy Jules make any mention of their advertising nature. They also do not specify that these stories published on Instagram constitute paid advertising or sponsorship. They also do not specify the state communication initiative. Therefore, confusion can arise among young users about the nature of the content offered to them, even though their poor understanding of the mechanisms of social networks has already proven in the past to be able to result in misuse of these networks. He questions him, in the event that these communication practices are to be repeated, about the possibility of setting up an information system on the distribution platforms explaining the fact that the publication of a story is financed by the State when this is the case.

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