Question 25364 — agri-food

Summary

Ms. Barbara Bessot Ballot draws the attention of the Minister of Agriculture and Food to the subject of the future of designations of origin (AO). The year 2019 marks the centenary of the law of May 6, 1919 creating the protection of designations of origin. This law represents the legal translation of the notion of terroir, to the extent that the designation of origin constitutes a central element to guarantee and protect the quality linked to the origin geography of the products. In this sense, designations of origin, such as AOP-AOC, must be able to guarantee a close link between, on the one hand, the product, and on the other hand, its terroir. Furthermore, at a time when consumers are expressing this strong desire to become true “consum'actors”, the AOP-IGP and more generally, the AO, are real tools for protecting both consumers and producers. On the one hand, protection of consumers, in the sense that these designations must be able to guarantee them a quality product, developed according to precise specifications and, on the other hand, protection of producers, in the sense that they must ensure better promotion of their products and their know-how. Indeed, producers bring the territories to life and are the spearheads of French gastronomy, exceptional heritage that is maintained. In other words, while consumers are increasingly seeking authenticity and therefore quality in terms of food, AOs, symbols of French excellence, must today be able to meet their constantly evolving expectations and requirements. Today there are real debates around the future of designations of origin. This is why it seems particularly It is important that a clear and firm position be taken, so as not to endanger the fight of the “fathers” of these appellations. Of course, this is not a regionalist or protectionist fight, but rather a fight for the land, for history, for heritage, for taste, for quality, for know-how, to support and promote the agricultural and food model: a virtuous model which guarantees healthy, safe, durable and of quality and above all, which benefits everyone, “from farm to fork”. In a constantly evolving world, the AOs defend sectors of excellence, acclaimed in the “Egalim law”. As such, the “county sector” was able to define demanding specifications, which made it possible to safeguard a sector and curb the “ardor” of industrialists. Consequently, and particularly at the time of discussions around the reform of the post-2020 common agricultural policy, she questions him on the ministry's vision on the future of designations of origin, to guarantee to all stakeholders the preservation of these symbols of French gastronomic excellence.

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