Question 8887 — consumption

Summary

Mrs. Michèle Peyron draws the attention of the Secretary of State, to the Prime Minister, responsible for equality between women and men, to the “pink tax”. The “pink tax” is a commercial technique used by distributors. In fact, it aims to impose a higher price on so-called “mixed” products when they are intended for women. We commonly speak of a “pink tax”, because when this mixed product is marketed for women, it will actually be pink in color, and often blue for men. However, these products are often everyday products and can concern all age groups. These include razors, shaving gel, children's bicycle helmets or even diapers for children. Sometimes there is not even a difference in color, but as soon as the product is in the women's section, it costs more expensive than for men. Using this “pink tax” for obvious marketing reasons is not acceptable. It is an obstacle to equality between women and men, particularly in their consumption. Also, she asks him what measures the Government intends to take to put an end to these unsuitable marketing methods.

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