Question 23634 — audiovisual and communication

Summary

Ms. Florence Provendier draws the attention of the Minister of Culture to the need to review the rules governing relations between publishers and platforms for distributing radio podcast content. The audio sector is experiencing renewed activity, particularly thanks to platforms that aggregate content. According to a Médiamétrie study from May 2019, 22.8% of Internet users consume a podcast at least once a month. These are to 72% of young people between 15 and 34 years old. Even if it is not as common as the consumption of video content, digital audio is progressing at high speed thanks to live listening to radio stations and podcasts. Several French platforms were created in 2019, responding to this common ambition of digitalization of the quality French-speaking content available. The GAFA are also interested and investing in the audio market, developing content platforms and connected speakers that enable a new experience for the consumer. If this is a tremendous opportunity for audio development and creation, it currently represents a threat for program publishers who see intermediaries arriving between them and the listener. These new intermediaries do not respect all copyrights. Several radio groups including Radio France have initiated a contractual process with multinational platforms in order to make their content available for remuneration. For national players in the development phase, relationships are more complex: just as in the video content sector, the rules are today obsolete and create inequity in the sharing of value. So, she would like to know how, as part of the upcoming audiovisual reform, he plans to rethink the rules between publishers and broadcast platforms in the world of podcasts and radio replay.

Machine translation from French. The official text remains authoritative.

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